An Exciting Update on The Abibu London Launch
When we announced the Abibu London skin care range in late 2016, we were inundated with interest in the range. Not just from the industry itself, who noted the successful track record of our founder Tomi Abibu, but from real-life people that would be using the product. Over 400 people expressed interest in trialing the product before launch, and the results these independent trials were outstanding. We received an unprecedented 90% approval score in these tests – the highest score the trial company had seen in a test.
We knew we were onto something special with Abibu London, and made the tough decision to delay the launch from Spring 2017 to Early 2018, to ensure we would be able to meet demand. Now after a year of refining what the perfect skin care range is, we are ready to begin unveiling our incredible new skin care range. We asked our Facebook fans to send in their questions, and Tomi herself has answered them below, along with our first look at the Abibu London moisturiser in its packaging!
Q: When can I finally start buying Abibu London products?!
Tomi: We are launching in January with our moisturiser product, followed by our drink sachet supplements in March. It’s been a journey and we’re almost there!
Q: What are you most excited about with the launch?
Tomi: Aside from getting the product range finally out, we’re taking a very dynamic approach with Abibu London. We will be launching a new additional product every 3 months. This means we’ll be constantly evolving the brand with new products, all designed to work in sync with each other and our users.
Q: What makes the range unique?
Tomi: Abibu London focuses on the taking care of the skin both internally and externally, using nutraceutical dietary supplements like food sachets and drinks, that equally contribute to the health of the skin in addition to lotions and serums. All of our products share the same DNA and provide a full 360° approach to premium quality skin care.
Q: You received great initial feedback from independent trials – how did that feel?
Tomi: It felt great and showed we’re moving in the right direction. We’re looking to carry out further trials on the internal food supplement for skin as well sometime next year, to further cement the reputation of Abibu London as a revolution in skin care.