The Abibu Story
This is where the science comes in.
The progress of science is about challenging pre-conceived ideas, thinking laterally and being prepared to break boundaries. Skincare product developers have always been fascinated with the incredible properties of the human skin and to understand what can be done to preserve it. The starting point for Abibu was to step away from the legions of researchers that typically put an overemphasis on beauty products and anti-ageing concepts; we instead chose to focus on the health of the skin itself.
Healthy skin looks younger, feels younger and protection against the damaging effects of the environment, leaving the skin looking beautiful.
Skin needs moisture and nutrients but there is a natural limit of how much the skin can absorb from the outside, so we at Abibu shifted our attention to the inside. A turning point for us was the development of our proprietary nutrient-rich supplement drink, packed with anti-oxidants, biotin, collagen, zinc and other essentials for magical glow coupled with a feeling of suppleness and vitality.
This is where the Abibu journey started…
The abibu story starts with Tomi Abibu and her relentless pursuit in learning about the skin and “what makes it tick?”
A pharmacist with over 10 years’ experience and expertise in product formulation, Tomi (MPharm MPharmS) has spent the last few years researching and investigating the properties of our skin, its texture and conditions, the damaging effects of environmental factors on it and most importantly, how nutrients and supplements can make a difference.
In her quest to delve deep into the fundamentals of the skin, she has conducted numerous studies on how different ingredients react both independently and when they are combined with each other, discovering their effects on the structure of the skin and its improvement.
Her “aha” moment came when she discovered that the single most important element for maintaining healthy, glowing skin is consistent hydration both from within and from external application directly on the skin. With the use of well-known antioxidants and specific nutrients, Tomi has successfully developed the Abibu skincare range; a two-fold skin care treatment that works on the external skin barrier, enriching the skin by providing intense hydration moisturisation, protection and nutrition in conjunction with the vital vitamins and a nutrient-rich supplement drink, enhancing the support from within – a pioneering and holistic approach to organic skin care.
She has learned through her research, experience and continuous study of new technologies that skin that is nourished and healthy both from the inside as well as from the outside will look and feel soft, supple and radiant; the Abibu skin care range echoes just that.