Skincare Lightning in a Bottle
Our early fans and trial testers have been with us on this journey for the past 18 months as we worked hard to develop our range into what we really feel is a revolution in skincare.
Like with any skincare range, packaging is essential to the experience, and we’ve thought long and hard on how to present the moisturiser to the world. It needed to evoke the same luxurious feel and qualities as the product itself; yet stand out from the crowd with its own distinct style. With your feedback throughout the design process, we very proud to be able to finally show it off:
The first thing you’ll notice is the unique bottle. It’s square-shaped with a silver ring, which is unique for a moisturiser, and made of a light-weight smooth-feel plastic that feels sleek and represents the lightness of the product. For us it was important our customers see the product and how much they have used, so the opaque off-white colour of the bottle allows for just that. Similarly, instead of bombarding the bottle with distracting branding, we’ve opted for a more-subtle label.
Abibu London hydraVictuals Nutra-Revitalising Moisturiser goes on general sale on 12th February 2018.